When a campaign is running, you don't have to rely solely on LinkedIn messages.
The Gojiberry Enrichment System automatically finds and verifies a leads email and mobile data, allowing you to scale your campaigns across multiple channels seamlessly.
Here is how the enrichment process works and how it powers your sequences:
1. How Enrichment Works
When a new prospect enters your campaign queue, Gojiberry automatically triggers an enrichment sequence.
Waterfall Lookup: Gojiberry queries multiple premium B2B data providers simultaneously to uncover missing details.
Verification: The engine checks corporate email addresses in real-time to ensure they are active and deliverable before passing them to your sequence.
2. What Data Points Are Discovered?
The system populates your leads with structural data points to maximize personalization and deliverability:
Verified Corporate Emails: Direct business email addresses (e.g.,
[email protected]) with low bounce-rate verification.Phone Numbers: Mobile phone numbers or direct desk lines of the leads to do manual call outreach if needed
3. Using Enrichment in Campaign Sequences
Enrichment acts as the bridge that enables true multi-channel workflows.
How to leverage it:
The Email Fallback: Add a Send Email block directly underneath a LinkedIn step. If a lead doesn't accept your connection request within a few days, the sequence pivots automatically.
Automatic Hand-off: Gojiberry retrieves the verified corporate email from the enrichment layer and drops your email message straight into their inbox without manual input.
Safe Execution: If the system cannot find a highly verified contact point for a specific lead, it safely skips that step to protect your domain sender reputation and execution queue.
đĄ Quick Reminder: When you enrich a lead, credits are used
Email Enrichment: Consumes 1 credit per successfully found and verified corporate email.
Phone Number Enrichment: Consumes 10 credits per successfully found mobile number.