The Lookalike feature allows you to find new, highly qualified prospects who closely resemble your existing best customers or target leads.
Instead of building complex search filters from scratch, Gojiberry's AI engine analyzes the profile of a reference lead or company and automatically sources similar accounts across LinkedIn
1. How the Engine Matches Prospects
When you provide a source profile or company domain as a benchmark, Gojiberry extracts key structural attributes to build a matching algorithm:
Role & Title Mapping: Identifies similar job functions, decision-making authority, and standardized seniority levels (e.g., matching a VP of Demand Generation with a Director of Growth at a similar-sized firm).
Firmographic Alignment: Filters for prospective companies with matching headcount, revenue tiers, industry sub-niches, and business models (e.g., B2B SaaS, Marketplace, E-commerce).
Technographic & Market Signals: Scans for shared technology stacks, recent hiring trends, and growth indicators to ensure high contextual relevance.
2. How to Set It Up in a Campaign
Navigate to the Agents tab in your dashboard and select your campaign.
Go to the Sources tab and click on Add leads source
Choose Warm Lookalike and paste the LinkedIn profile and finish the process
Gojiberry will immediately begin scoring potential prospects against your benchmark and feeding matches straight into the campaign