1. Check Your Campaign Setup
Before reviewing your targeting or messaging, make sure your campaign is fully configured and ready to run.
Check that:
Your campaign is not paused.
Your LinkedIn sender is connected and selected for the campaign.
If you're running a LinkedIn + Email campaign, an email sender is connected and selected for the campaign.
Any connected email account is still active.
If your campaign can't complete every configured step, it may stop before completing your outreach sequence.
2. Choose the Right Lead Sources
Open your campaign and go to the Sources tab.
Your Lead Sources determine how Gojiberry discovers leads for your campaign. Choosing the appropriate Lead Sources has a direct impact on both lead quality and lead volume.
You can combine multiple Lead Sources within the same campaign to diversify how leads are discovered and increase your outreach opportunities.
If you're generating very few leads, review whether your current Lead Sources are the best fit for your prospecting strategy.
Available Lead Sources include:
Automatic Lead Sources
High-intent Signals
Discover leads based on actions/triggers that you define.Warm Lookalike
Find leads similar to your best prospects.
Manual Lead Sources
CSV File
Upload contacts from a CSV file.Add a List
Use an existing lead list from your workspace.Import from LinkedIn
Import leads directly from Linkedin. You can see more information here
If you're using High-intent Signals, continue by reviewing your ICP and selected signals.
3. Review Your Ideal Customer Profile (ICP)
Your ICP defines your ideal customer. Even strong intent signals can't compensate for an ICP that is too broad or too restrictive.
Review each section to make sure your ICP accurately reflects your ideal customer, paying particular attention to:
Job Roles
Industries
Company Size
Locations
Mandatory Keywords
Excluded Profiles
Competitors and Keywords to Exclude
If your campaign is generating very few leads, broaden one criterion at a time and measure the impact before making additional changes.
You can also adjust the ICP Filtering Mode based on how strictly you want Gojiberry to match your criteria:
High Precision – Best matches only.
Broader – Less strict criteria, more leads.
Skip ICP Filtering and Scoring – Keeps every lead without ICP filtering or scoring.
4. Review Your Signals
If you're using High-intent Signals, your selected signals determine which prospects Gojiberry discovers.
Signals that are too broad may return less relevant prospects, while signals that are too restrictive may significantly reduce lead volume.
When reviewing your signals:
Choose signals that closely match your solution.
Use keywords that reflect your ideal customer's interests or buying intent.
Avoid combining too many highly restrictive signals, as this can significantly reduce the number of leads found.
Test one change at a time before making additional adjustments.
Consider creating a Warm Lookalike Lead Source using one of your best customers or prospects. This can help Gojiberry discover similar leads automatically.
Tip: If Smart Lead Finder is enabled, Gojiberry may broaden your lead discovery to increase lead volume. If you're looking for stricter matches based only on your selected signals, consider disabling Smart Lead Finder.
5. Review Your Outreach Messages
Even with the right leads, generic or overly long messages often receive fewer replies.
Consider the following best practices:
Keep your first message short and relevant.
Focus on your prospect rather than your company.
Clearly communicate the value you provide.
Include a clear call to action.
Consider using an AI Icebreaker for the first messaging step in your campaign.
Tip: If you're using AI-generated messages, make sure your Workspace information is complete and up to date. Gojiberry uses your company information, value proposition, customer pain points, key features, social proof, and other workspace details as context when generating personalized outreach. The better your Workspace is configured, the more relevant your AI-generated messages will be.
6. Review Your Value Proposition
If prospects aren't responding, ask yourself:
Is my value proposition immediately clear?
Am I solving a problem my prospects actually have?
Why should someone reply to this message?
Does my value proposition stand out from other outreach they receive?
Even excellent targeting won't compensate for a value proposition that doesn't resonate with your audience.
7. Review Your Daily Limits
Even if Gojiberry finds plenty of qualified leads, your outreach speed is limited by your LinkedIn sender's weekly quotas.
If your limits are set too low, your campaign may appear to generate slow results even though qualified leads are available.
Review your LinkedIn sender settings and verify:
Weekly invitation limit
Weekly message limit
Weekly profile visit limit
Active outreach days
Launch hour
For newer LinkedIn accounts, start with lower quotas and gradually increase them over the first few weeks.
Tip: Gojiberry provides recommended weekly quotas based on your LinkedIn account maturity. If you're unsure which limits to use, follow the suggested recommendations shown in your LinkedIn sender settings.
8. Review Your Campaign Structure
Many prospects won't respond after the first interaction. A well-structured campaign with multiple touchpoints often produces better results.
Consider adding:
Additional LinkedIn messages.
Follow-up emails.
Additional campaign steps.
Spacing your outreach across several days gives prospects more opportunities to engage without overwhelming them.
Best Practices
If your results are lower than expected, we recommend:
Verify that your campaign is fully configured.
Choose the Lead Sources that best fit your prospecting strategy.
Create a Warm Lookalike Lead Source using one of your best customers or prospects.
Review your ICP and selected signals.
Review your LinkedIn sender quotas and active days.
Keep your outreach messages concise and focused on your prospect.
Clearly communicate the value of your proposition.
Build a campaign with multiple touchpoints.
Test one change at a time before making additional adjustments.
Still Not Seeing the Results You Expected?
Every business, ICP, and outreach strategy is different. If you've reviewed the recommendations above and your results are still lower than expected, don't hesitate to contact our support team. We'll be happy to review your campaign and help identify additional opportunities for improvement.