Gojiberry is built around Agents that automate the entire prospecting and outreach process.

Instead of manually searching for leads, building lists, and sending messages, Gojiberry Agents work continuously to:

Think of Gojiberry as having a virtual SDR team working for you 24/7.

The first thing an Agent needs is a defined targeting, an ICP (Ideal Customer Profile).

Your ICP tells Gojiberry:

The more precise your ICP is, the better the quality of leads.

Lead sourcing (signals) tells Gojiberry what behaviors/actions indicate that somebody might be interested in your solution.

Examples:

Gojiberry uses these Signals to discover prospects and compare them against your ICP, helping prioritize people who are more likely to need your product today.

Once your targeting and lead sources are configured, the Source Agent begins working automatically. The Source Agent launches multiple times per day and continuously searches for people.

You can manage your Source Agents at any time by navigating to:

Agents → Sources

From this page, you can:

You can only have 1 AI lead source per outreach agent, however you can manually add leads to your Campaign using a CSV import or via the LinkedIn importer.

Once leads are found, the Outreach Agent takes over.

The Outreach Agent launches once per day and performs actions based on your campaign workflow.

Possible actions include:

The Outreach Agent respects all configured linkedin limits and will follow the workflow that is configured. The workflow is fully customizable, allowing you to:

This flexibility allows you to build a campaign that matches your sales process while keeping outreach fully automated.

Gojiberry offers three approaches:

The AI creates personalized messages automatically using the information that is provided in the SETTINGS -> WORKSPACE page.

You provide examples and instructions.

The AI follows those examples while still personalizing messages.

You write the exact message.

Every lead receives the same version.

View a summary of your Agent's performance, recent activity, upcoming actions, and campaign results.

If your outreach agent is set to "review mode". You can review and approve or reject contacts from the "review" tab. Be advised that only approved leads will be included in the campaign. Once a lead is approved it goes automatically through the campaign steps.
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View all leads added to the Campaign, track their status, apply filters, and monitor their progress through the workflow.
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Manage your Source Agents, ICPs, and Signals. Create, edit, or remove lead-generation sources and strategies.

Configure your outreach workflow, including steps, messages, delays, and lead progression through the Campaign. Inside the "campaign settings" you can:

Manage connected LinkedIn and email accounts and Review Mode.

This is one of the most common questions.

There are two reasons:

The Outreach Agent launches two times per day within the launch hours in the active days set in your LinkedIn account connection settings.

LinkedIn messages can only be sent after a lead accepts your connection request. Additionally, each message step in your Campaign has a configurable delay (offset), which determines how long Gojiberry waits before completing the next step.

For example:

This behavior is expected and helps create a more natural outreach sequence.

The first message (IceBreaker) can be sent 1 hour after an invite is accepted. The 1 hour delay will be executed only if the time of the accepted invite is within the campaign launch hours. If you've set the IceBreaker to be sent 1 hour after the acceptance and the lead has accepted the request outside of the campaign launch hours, the message will be sent during the next scheduled outreach.

Gojiberry also supports email campaigns.

Supported providers:

Email steps can be added anywhere in the workflow.

Unlike LinkedIn messages, emails do not require connection acceptance.

New email accounts go through a warm-up process that gradually increases sending volume to protect sender reputation. The email messages are sent during the campaigns launch hours.