Skip to main content

Gojiberry Glossary (Key Terms)

This glossary explains the most common terms used inside Gojiberry 😊

🤖 AI Agent / Signals Agent

Your AI-powered assistant that automatically searches for leads based on the ICP and SIGNALS you configure and add them to a CONTACT LIST.

The AI Agent continuously analyzes LinkedIn activity and behavior to identify prospects that may match your target audience.


🎯 ICP (Ideal Customer Profile)

The description of the type of lead you want the AI to search for.

Your ICP can include:

  • Job titles

  • Industries

  • Company size

  • Keywords to search or avoid

  • Locations

  • Seniority levels

  • Additional Criteria and instruction

The more detailed your ICP is, the more targeted your leads will be.


📡 Signals

Signals are behaviors or activities that the AI uses to identify potential leads.

Examples of signals include:

  • Competitor engagement

  • Job changes

  • Likes, comments, and posts

  • Hiring activity

  • Company growth

  • Profile activity

Signals help the AI find people who may already have buying intent or interest related to your niche.


📥 Leads Inbox/ Contact Lists

The place where all detected/generated leads appear.

From there, you can:

  • Review leads

  • Move leads into campaigns

  • Filter contacts

  • Manage outreach lists


🚀 Campaign

A Campaign is an automated outreach workflow where you define what actions should be performed with your leads 😊

Inside a campaign, you add a lead list. This list can be:

  • Generated by an AI Agent

  • A combination of multiple AI Agents

  • Imported manually by you

After adding the leads, you can configure the actions/steps you want the campaign to perform, such as:

  • Sending LinkedIn invitations

  • Sending LinkedIn messages

  • Visiting LinkedIn profiles

  • Sending emails

You can also define the delay between each action however you prefer.

⚠️ Important:

  • For LinkedIn message steps to happen, the lead must first accept your connection invitation.

  • Once a lead replies to a message, the campaign will automatically stop for that specific lead, allowing you to continue the conversation manually 😊


🧠 Additional Criteria

Extra instructions added to the AI Agent to help refine lead quality.

This field is commonly used to:

  • Prioritize specific industries

  • Focus on certain company types

  • Avoid low-quality leads

  • Give higher/lower scores to specific profiles

Example:

“Prioritize B2B SaaS companies and avoid agencies or consultants.”


🔥 Warm Lead

A lead already showing signs of interest or engagement.

Examples:

  • Accepted your connection request

  • Replied to a message

  • Engaged with content

  • Visited your profile

Warm leads usually have a higher chance of responding positively.


📧 Enrichment

The process of adding additional information to a lead.

This can include:

  • Email addresses

  • Company information

  • Social profiles

  • Job details

  • Contact data


🧩 Workflow

The sequence of steps inside a campaign.

Example workflow:

  1. Send invitation

  2. Send icebreaker message

  3. Visit profile

  4. Send follow-up

  5. Send email


📝 Templates

Templates are instructions/prompts used to guide AI-generated messages.

Templates can help control:

  • Tone of voice

  • Language

  • Style

  • Personalization

  • Structure of messages

You can also create fully manual templates with fixed messages.


👀 Review Mode

A feature that allows you to review and approve messages before they are sent.

When enabled, new leads entering the campaign will wait for approval before outreach actions are launched.


🚫 Blacklist

A list of contacts that should never be contacted by campaigns.

Blacklists are useful to:

  • Avoid duplicate outreach

  • Exclude existing customers

  • Prevent overlap with other tools or team members

You can create a blacklist by adding the contacts you want to exclude into a new list. This will prevent those contacts from being added to other lists, since the same contact cannot belong to two different lists at the same time.


📊 Insights

The analytics section where you can track how your signals, campaigns, and outreach are performing.

Insights can help you:

  • Identify strong/weak signals

  • Improve ICP quality

  • Optimize campaign performance

  • Refine lead generation strategies

Did this answer your question?