One of the advantages of using AI is that you don't need to list every variation of the same job title.

For example, if you target Head of Sales, Gojiberry can also recognize similar roles such as Director of Sales or VP of Sales.

However, roles that represent different functions, such as Account Executive should still be added separately if you want to target them.

Gojiberry uses AI to recognize similar job titles without relying on exact keyword matching. If you consistently see roles that aren't a good fit, you can refine your ICP by excluding the roles you don't want to target.

Review each section of your ICP and ask yourself one simple question:

"Would I actually want to contact someone matching these criteria?"

Pay particular attention to:

If something doesn't accurately represent your ideal customer, adjust it before continuing.

Remember that every change you make affects both the quality and the number of leads your agent can find.

Don't hesitate to revisit your ICP regularly. Small adjustments often have a significant impact on the quality of your future leads.

Sometimes it's easier to describe who you don't want than who you do. Use exclusions to remove prospects that aren't a good fit for your business.

For example, you may want to exclude:

If you keep seeing the same irrelevant prospects, consider updating your exclusions instead of making your overall targeting more restrictive.

Mandatory Keywords act as a hard filter. When you use them, a lead must contain at least one of your specified keywords in their LinkedIn profile or company description.

If none of your keywords are present, the lead will be excluded, even if it would otherwise be an excellent fit.

Because Mandatory Keywords use OR logic, adding multiple related keywords is usually more effective than relying on a single keyword.

For example, instead of using only:

Consider using:

Using multiple related keywords can help capture a wider range of relevant prospects while keeping your targeting focused.

Use Mandatory Keywords only when your search requires leads to contain specific terms.

Every additional filter or restriction makes your targeting more specific, but also reduces the number of matching leads.

For example:

These filters can significantly reduce your lead volume.

That's completely normal and doesn't necessarily mean something is wrong with your campaign.

A broader ICP usually generates more leads, while a narrower ICP usually generates fewer, but more targeted prospects.

Finding the right balance between precision and lead volume is one of the most important parts of optimizing your agent.

If you're unsure where to start, avoid making your ICP overly restrictive.

For most users, we recommend keeping High Precision selected while refining their ICP.

As you learn which prospects are the best fit for your business, continue making small adjustments over time.

Your ICP isn't something you configure once and forget. As your campaigns run, and you learn more about your ideal customers, continue refining it over time.

Avoid these common mistakes:

Your goal is to find the right balance between precision and lead volume.

If you're receiving too many irrelevant leads, gradually refine your targeting. If you're receiving too few leads, consider broadening your ICP before adding more restrictions.