When using Gojiberry for email outreach, you may come across two different processes: Email Ramp-Up and Email Warm-Up.
Both help prepare a mailbox for sending outreach emails, but they work in different ways and are used in different situations.
1. Email Ramp-Up
Ramp-up is a gradual increase in the number of emails sent from a mailbox.
Instead of immediately sending a large number of emails, Gojiberry progressively increases the daily sending volume.
How does Email Ramp-Up work?
With Email Ramp-Up, Gojiberry gradually increases the sending limit by 2 emails per day, starting at 2 emails per day and eventually reaching 30 emails per day.
For example:
Day 1: 2 emails
Day 2: 4 emails
Day 3: 6 emails
And so on, until reaching 30 emails per day.
The goal is to gradually increase sending activity rather than immediately sending a high volume of emails from a new or recently configured mailbox.
However, you are not required to keep the ramp-up enabled. You can disable the ramp-up at any time and set your own sending limit, including a limit higher than 30 emails per day, if you prefer to send at a higher volume.
When is ramp-up used?
Ramp-up is the process Gojiberry uses to gradually increase sending volume for supported mailboxes.
2. Email Warm-Up
Email warm-up is a more advanced and widely used approach in the cold-email industry to help establish a positive sender reputation for a new mailbox.
Instead of simply increasing the number of emails sent, the mailbox participates in an automated network of other mailboxes.
The system automatically:
Send emails between mailboxes
Receive emails
Open and read emails
Perform other normal mailbox interactions
These activities are designed to create natural-looking email activity and help the mailbox establish a normal sending and receiving pattern.
Why is warm-up different?
Warm-up goes beyond simply increasing email volume. It creates natural email activity to help establish a normal sending pattern for the mailbox.
This makes it a more comprehensive approach to preparing a new mailbox for cold email outreach.
When is Email Warm-Up used?
The Email Warm-Up process is currently used only when you purchase a Done-For-You email setup from Gojiberry. In this case, Gojiberry sets up the mailbox and domain for you and runs the warm-up process before the mailbox is used for outreach.
Ramp-Up vs. Warm-Up
| Email Ramp-Up | Email Warm-Up |
Main purpose | Gradually increase sending volume | Build a positive sender reputation |
How it works | Slowly increases the number of emails sent | Uses automated sending, receiving, opens, and other interactions |
Industry usage | Common as part of sending-volume management | Common practice for new cold-email mailboxes |
Complexity | Simpler | More advanced |
Gojiberry availability | Available for all attached mailboxes | Available only for Done-For-You mailboxes |
Which one does Gojiberry use?
Gojiberry uses both approaches, depending on the type of mailbox.
The warm-up system is the more advanced method, but it currently requires a purchased domain. For other supported mailbox configurations, Gojiberry uses the ramp-up approach to gradually increase sending volume.
In both cases, the goal is the same: avoid suddenly sending a high volume of emails from a new mailbox and establish a healthier sending pattern over time.