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What Happens When a Lead Replies to a Campaign?

When a prospect replies to your outreach, Gojiberry automatically transitions them from automated sequence tracking into manual lead management.

Here is how the system handles replies and what your next steps are:

1. Automatic Removal from Campaigns

To maintain a natural human interaction and protect your brand reputation, automated messaging stops immediately upon receiving a response.

  • Sequence Exit: Once a lead replies to a campaign, they are automatically excluded from all subsequent automated steps (such as follow-up emails or LinkedIn messages).

  • Preventing Double-Contact: This safety mechanism guarantees that prospects will never receive an automated follow-up while you are actively engaged in a manual conversation with them.


2. Seamless Hand-off for Personalized Engagement

Gojiberry handles the heavy lifting of finding leads and starting the conversation, giving you the perfect opportunity to build a relationship when a prospect responds.

  • Manual Interactions: Gojiberry steps back the moment a lead responds. This ensures your communication remains entirely authentic, personal, and tailored to their specific needs.

  • Take the Lead on High-Value Opportunities: Once interest is sparked, you take the wheel, you are free to guide the conversation naturally, whether that means answering detailed questions, sharing tailored resources, or booking a call to close the deal.


3. Verifying Lead Status in the Campaign

You can monitor lead progression and track who has exited your sequence directly within your dashboard.

  • Navigate to your Leads tab and select your active campaign.

  • Click on the Leads section to review the sequence overview.

  • The system clearly labels prospects who have exited the campaign due to a detected reply, allowing you to quickly focus on warm opportunities.

  • Apply filters in the Leads tab to view leads based on their campaign status and see which step each lead is currently in, enabling better tracking of campaign progress.

4. AI Draft Replies

Gojiberry includes AI Draft Reply, a built-in feature that automatically creates a draft response whenever a lead replies to your outreach campaign. You can let Gojiberry prepare a reply directly within your workflow.

The AI-generated response is ready for you to review, edit, and send. Nothing is ever sent automatically, so you remain fully in control of every message sent to your prospects.

How it works

Once enabled, AI Draft Reply creates a suggested response for every incoming message from a prospect. You can then review the draft, make any changes you want, and send it directly to the prospect.

To enable it, go to Agent → Settings → Sender Name → Settings & Limits and enable the AI draft reply option.

Optional settings

You can customize how AI Draft Reply handles your responses with:

  • Calendar link: Add a scheduling link, such as Calendly. When relevant, the AI can include it in the drafted response to encourage interested prospects to book a meeting.

  • AI reply instructions: Add custom instructions of up to 500 characters to guide the AI's tone, the product or service it should mention, and when it should suggest a meeting.

5. Updating Campaign Messages

If you make changes to your campaign messages, these updates will only apply to new leads added to the campaign after the changes are made. Existing leads in the campaign will not receive the updated messages. This ensures that your messaging remains consistent for leads already in the sequence.

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