Setting up a campaign is the big first step to setting up your Gojiberry account, which will allow you to link your Source Lead Agents directly to automated multi-channel sequences.
Here is the step-by-step process to build and launch your campaign:
1. Name Your Campaign and Set the Source Agent
Navigate to the Campaigns tab on your dashboard and click Create Campaign.
Give it a clear name (e.g., "Competitor X Engagement - US Founders").
Select your lead source: choose Signals to automatically feed real-time intent matches, or select List if you are manually importing a static CSV or a manual LinkedIn list.
2. Define Your Ideal Target Criteria
Set your Signals and ICP to ensure your outreach only triggers for right-fit accounts.
Set any Keywords that your ICP could engage with, competitors or people engaging with your market
After doing this, click on Next and you will be able to start customizing your ICP
Specify your targeted job titles (like "CEO", "Founder").
Filter by geographic locations and target company sizes.
Use Keywords to exclude and narrow down your ICP
We always recommend using the High Precision ICP filtering and Scoring, to broaden your lead search, it's better if you do it via your job roles, industries, etc.
3. Map Out Your Campaign Sequence Blocks
Build your multi-channel outreach flow step-by-step by stacking your communication steps.
You will have the option to Create with AI or Manual Setup
If you decide on the Manual Setup, here are some points you want to have in mind
LinkedIn Connection Invite: Send a personalized invitation to open the network bridge.
LinkedIn Message: Set conditional delays (e.g., 2 days after acceptance) to deliver targeted follow-ups.
Send Email: Activate the enrichment layer to automatically find corporate emails and drop a message straight to their inbox
4. Review Your Safety Limits and Publish
Before going live, check your execution limits to ensure your LinkedIn account remains within limits.
You can check them out on your Settings > Account Settings > Senders Accounts:
Gojiberry automatically throttles your campaigns to natural human behaviors
Set your preferred sending hours and time zone.
Toggle your campaign status to Live to begin processing queue actions.
That way, you will be able to maintain your campaign within the limits and prepare your launch hours.