How to Update Your Outreach Campaign

You’ll now see the current outreach sequence and its settings.

From the Campaign tab:

For steps that have editable settings, click Edit directly next to the step.

The available settings depend on the action.

For example, when editing a Send LinkedIn Message step, you can choose between:

Gojiberry creates a personalized message for each lead using their profile, company, and detected buying signals.

You can also:

💡 Use Generate preview for a sample lead before saving important changes to an AI-powered message.

Write a fixed message that will be used for your leads.

You can use variables such as:

You can also add a GIF or attachment.

Other steps may have their own editable settings depending on the action. For example, a Like Posts step lets you choose how many recent posts to like.

When you're finished, click Save Step.

The normal wait time before a step appears directly between campaign steps as:

X day(s) after

Click this label directly to change the delay.

For steps that have an Edit panel, the same wait time can also be adjusted from the following step.

The delay belongs to the step that comes after it. For example, if 2 day(s) after appears above a LinkedIn Message, that message waits two days after the previous step is completed.

The minimum delay is 1 day, so it cannot be set to 0 days.

Important: The Skip after X days setting on a Connection Request has a different purpose. It controls the LinkedIn-to-email fallback, which is explained below.

In the campaign, the Connection Request appears as Send Invitation.

Click Edit next to it to change its settings.

Sends a simple LinkedIn Connection Request without a note.

Adds a personalized note to the Connection Request.

You can use variables such as:

The note can contain up to 180 characters.

⚠️ If you don't have Sales Navigator, LinkedIn limits connection requests with a note to 5 per month. In that case, sending invitations without a note is generally recommended.

The Connection Request also includes a Like posts before sending option.

When enabled, Gojiberry randomly likes 1 to 2 recent posts from the lead before sending the Connection Request.

This is different from adding a separate Like Posts step to the campaign.

The Connection Request also has a Skip after X days setting.

This controls how long Gojiberry waits for the lead to accept your Connection Request before using the email fallback.

If the invitation is not accepted within that period, Gojiberry skips the LinkedIn steps that require the connection and continues to the next Send Email step in the sequence, if one is included.

Click Skip after X days directly on the Connection Request to change the fallback period.

X day(s) after
Controls the normal wait time before the following campaign step.

Skip after X days
Controls how long Gojiberry waits for the Connection Request to be accepted before skipping connection-dependent LinkedIn steps and falling back to email.

The Connection Request can also be removed from an existing campaign.

When you remove it, Gojiberry warns that LinkedIn messages will only be sent to people who are already your 1st-degree connections.

Without a Connection Request, Automatically exclude first-degree connections becomes unavailable because existing 1st-degree connections are the people who can receive your LinkedIn messages.

You can add the Connection Request back later. When you do, Gojiberry automatically places it at the top of the workflow as Step 1.

Some settings apply to the entire campaign rather than one individual step.

From the Campaign tab, click Settings in the top-right corner.

Choose the campaign language, select whether your goal is to start conversations or book sales calls, and set the message tone to Professional, Conversational, or Direct.

⚠️ Campaign AI settings apply to newly generated messages only.

Messages that were already generated are not automatically rewritten when these settings change.

If needed, review existing messages in Copilot and regenerate them.

Automatically exclude first-degree connections controls whether people already connected to you on LinkedIn are excluded from the campaign. This setting becomes unavailable when the campaign does not contain a connection request.

You can enable Split messages into a conversation for LinkedIn messages.

When enabled, Gojiberry can split one message into 2 to 4 shorter messages, sent a few seconds apart when it feels natural.

This setting is configured separately for each campaign.

If you want to add, remove, or reorder steps, use the main Edit button in the top-right corner.

Pause outreach before making structural changes.

While in Edit mode, click Add a step.

Available actions include:

These actions can be combined to create LinkedIn-only or multichannel sequences.

Use the delete icon next to a step while in Edit mode.

Steps can be reordered using drag and drop before contacts begin progressing through the campaign.

Once contacts have started progressing through the campaign, drag-and-drop reordering may no longer be available, even for later steps that have not yet been reached.

If you need to significantly reorder a campaign that already has active contacts, duplicating the campaign and moving only Not contacted leads is the safer option.

You can still update a campaign after leads have entered it.

Depending on the campaign's current progress, you may still be able to:

Changes that affect the order of the workflow require more care once contacts have already progressed.

If you need to add several steps, remove multiple steps, or significantly change their order, duplicating the campaign is usually the safer option.

To duplicate an existing campaign:

You can then rebuild the duplicate without changing the sequence already being followed by contacted leads.

A good approach is:

To find contacts that have not received outreach yet:

Double-check the destination list before moving your contacts, especially if the original and duplicated lists have similar names.

⚠️ Only move contacts with the “Not contacted” status.

Moving a contact that has already received outreach into another campaign may re-enroll that contact into a workflow and cause outreach steps to be sent again.

Before restarting outreach, check that:

Once everything looks good, save your changes and restart your outreach.