How to Update your Outreach Campaign

Your Outreach Campaign workflow is fully customizable, allowing you to define exactly how your leads are contacted.

Whether you prefer a simple outreach focused on LinkedIn connection requests and profile interactions, or a more comprehensive sequence that includes invites, messages, interactions, and automated emails, you have complete control over every step.

We recommend continuously reviewing and refining your campaign, as your outreach workflow has a direct impact on your reply rate. As you learn more about your target audience, making small adjustments over time can help improve engagement and achieve better results.

Here are the main settings you can customize in your outreach campaign:

Select how your outreach messages will be generated. Choose between AI-generated messages, template-based messages, or custom messages written by you. If you use AI-generated messages, you can generate previews to review the personalized output before launching your campaign.

Control how long the system waits before executing the next step in your outreach workflow.

To add or remove steps, first click the Edit button in the top-right corner of the workflow.

Once editing is enabled, you can extend your outreach sequence by adding new steps. Please note that new steps can only be added to the end of the campaign and cannot be inserted between existing steps.

If your campaign already has leads and needs a significant restructure (not just message or delay edits), the safest option is to create a new campaign rather than major edits on the existing one.

This keeps your current leads moving smoothly through their existing sequence while you build the corrected version.